Cocoonfx design articles
Musings, news and helpful stuff!
Boost Your Website’s Performance for Free with Google Lighthouse
Google Lighthouse is a free, open-to-everyone tool that lets you check how your website is doing—no need to bring in
Business Web Design; Where to Start?
It’s seemed so straightforward. That was until your business idea needed transferring to web design. Whether your website plans are
5 Sources of competitive advantage
5 Sources of competitive advantage Competitive advantage is a set of circumstances or conditions (such as being first to take
RISE of Millennials! Death of the Freight Forwarder
RISE of the Millennials Gen-Z! Death of the Freight Forwarder The logistics & freight forwarding industry is incredibly challenging at the moment with the
Your Brand Name’s Impact on Customer Perception
Your Brand Name’s Impact on Customer Perception The way people perceive your brand has a significant effect on how well
8 Tips To Create A High-Converting Blog Post
8 Tips To Create A High-Converting Blog Post Content marketing is one of the most valuable ways of converting casual
Integrated Marketing Communications (IMC)
Integrated Marketing Communications (IMC) The integrated marketing communications plan is an approach that achieves the objectives of a marketing campaign,
Advertising theory: The Means-end model
Advertising theory: The Means-end model Advertising theory Advertisements, annoying 3 minutes of hell in between your favourite television programme. Radio
Using the Extended 3P’s in Marketing
Using the Extended 3P’s in Marketing During our training in Marketing (as every marketing student can attest to), we were
Marketing Mix & Service Extension (3Ps)
Marketing Mix & Service Extension (3Ps) The Marketing Mix is a set of controllable variables that the organisation can use